8 Reasons the Marketing Agency Model frustrates MD's & CEO's
- We remove the pain

Pain: Monthly retainers and project fees feel excessive.

Impact: Difficult to justify the spend when direct revenue attribution is unclear.

CEO's Thought: "Why am I paying so much when I don’t even know what’s working?"

Pain: Agencies focus on vanity metrics (clicks, impressions) over business KPIs (leads, conversions).

Impact: Marketing feels disconnected from sales and growth.

CEO's Thought: "They care about CTR, but I care about revenue."

Pain: Locked into 6–12 month retainers with no clear escape if performance drops.

Impact: Financial risk and lost time.

CEO's Thought: "Why am I stuck in this when it's not working?"

Pain: Slow turnaround on tasks and campaign adjustments.

Impact: Missed market opportunities, slower experimentation.

CEO's Thought: "Why does it take two weeks to change an ad or headline?"

Pain: Generic strategies not tailored to the niche, local market, or business stage.

Impact: Missed growth potential, wasted budget.

CEO's Thought: "They don’t really understand my business or my industry."

Pain: Still needing to micromanage or clarify goals despite outsourcing.

Impact: Takes focus away from core business operations.

CEO's Thought: "If I have to spend hours managing them, what’s the point?"

Pain: Confusing reports, unclear strategies, or jargon-filled updates.

Impact: Trust erodes, CEO feels out of control.

CEO's Thought: "I’m not sure what they’re actually doing day-to-day."

Pain: Business becomes reliant on agency knowledge, platforms, or accounts.

Impact: No internal learning, hard to transition or bring in-house.

CEO's Thought: "We can’t do anything without them. We’re locked in."