Hello

I spent 38 years in Corporate companies:

FMCG with Duracell,

Learning the power of brand and processes that just. worked

Services with Europcar Interrent,

Learning Sales from Key Accounts through to Domestic and Global Sales Leadership.

Contract Stationary with HMSO,

Was about Major stationary contracts, core list pricing and big tenders in both the public and private sectors.

Property with Regus plc

Sales leadership, Global Product management and all things API & E-Commerce.

So a broad base of sales & product leadership across a wide range of product, service and property.

Before starting my own business co-founding Close.

I rapidly realised those 38 years had taught me a limited amount about SME's and less about startup's.

6 years later, the business was sold, I learnt about funding, the cost to acquire leads, the Lifetime value of customers which prepared me nicely for, Condeco (Software as a Service) as Global Partnerships Director.

We developed a MESH partnership strategy where the power of the business use case and data, created an eco-system of partners that were symbiotic in nature, both interested and deriving value from each others customer bases.

Digital Marketing

Throughout that time I relied on a marketing machine to produce leads and learnt to exploit partners or channel to generate Leads.

What became apparent was the marketing had moved from "fluffy" to digital and wanting to continue to push boundaries learning the cutting edge of digital marketing was in my opinion Key.

Why?

What business does not need more customers and leads?

And even more important the reinforcement that in the data was always learns and insights to learn faster where "the devil in the detail" lay.

Digital Marketing the evolution

Search Engines

Learning how to dominate search engine rankings was the number 1 learn.
Then can the balance of websites learning, how design, content and customer journeys had to be balanced:
- Without the right content structure you didn't rank
- Without the right content people weren't interested
- If the design of the customer journey was right you could convert traffic to leads
The Search engines started to get more complex 3 categories that influenced Google ranking algorithym turned into 37.
Now the content not only had to be high quality but rich in its availability across different formats and end points.
The game became, put content where people learn with their peer group.

Now rapidly emerging is GEO, What is GEO?

What Is GEO (Generative Engine Optimization)?

Definition: GEO is the practice of structuring and refining your digital content to improve its chances of being cited or referenced directly by AI-driven platforms—like ChatGPT, Google’s Search Generative Experience (SGE), Gemini, Perplexity, and other large language model (LLM) tools Hostinger+15Wikipedia+15caylor-solutions.com+15StoryChief+5Hostinger+5PragoMedia+5.

Purpose: Unlike traditional SEO, which centers on ranking within search engine result pages, GEO aims to position your content so it becomes part of the AI-generated answer or summary featured in response to user queries JS Interactive.

GEO vs SEO: How They Differ?

Feature SEO (Search Engine Optimization) GEO (Generative Engine Optimization)

Objective Improve rankings in traditional search results.

Be included directly in AI-generated responses.

Optimization Focus Keywords, backlinks, site authorityStructure, clarity, context, and credibility for AI parsing

Content Strategy Keyword-rich, link-driven, ranking-focusedContext-rich, structured, authoritative, conversational

Discovery PlatformGoogle, Bing SERPsAI tools (ChatGPT, SGE, Gemini, etc.)

Whilst Google still dominates Search its competition & also its own new secret sauce is AI generated answers,

Puzzles

Be it business or pleasure i've always needed to crack the puzzle:

Business Puzzles

At Europcar the puzzle was "find an edge to differentiate a 1.8 cavalier rental day"

At Regus the puzzle(s) intially, dominate channels for leads and convert them, then it evolved in the dot.com crash into how to generate revenue in an office demand recession? Creating a new product line the on demand Meeting Room in city centres, on top of transport hubs and beyond.

Then it became distribute that inventory electronically to optimise revenue with online inventory, API's and E-Commerce.

And now it is "Generate enquiries for small businesses from every digital channel"

Pleasure Puzzles

For those that are curious the four pleasure based puzzles:

- Getting a ball in the hole in as few strokes as possible, consistently.

- Getting down any mountain ski run stylishly, particularly steep and deep powder.

- Getting the maximum enjoyment from motorcycling, the thrill and freedom, whilst staying injury free.

- Finding the depth, presentation and insect or otherwise imitation to land trout, consistently, regardless of weather, time of year, light or temperature.

So Simon Hunt:

- Likes a puzzle.

- Loves data to solve the puzzle or learn more about the puzzle.

- Has the experience and width of experience to cut to the chase, fast.

Contact

I'm always looking for new and exciting opportunities. Let's connect.

https://www.linkedin.com/in/simonhunt1/

07966 040188