Video Insights

Mistakes Companies Make

This page is designed to highlight in short videos

- 99.9% of companies get it Wrong be it in traditional or AI generated search volume.

- 0.1% get it right.

The 0.1% that get it right follow some simple rules.

- Measure Everything - Fluffy marketing is dead.

- Learn fast, act fast - Data will tell you what is wrong.

- Adapt quickly - Google and AI release new algorithms, three or four times a year,so adapt.

We measure the top of the enquiry funnel with 4 tools - 3 are free

Google Knows how its search engine performs.

It knows 70%+ of traffic is on a mobile device.

It knows if a page loads in < 3 seconds it will be read.

It knows for every additional second you lose 20% of customers / prospects.

Agencies know you need to balance all 3 design, content and performance.

However too often they take the course of least resistance - please the customer!

They are not rewarded for website performance.

They are paid on website delivery.

This Blog and video show you how 99.9% of companies get it wrong.

Google monitors what you post, few know Google spiders take time to find new content.

New Site, Low domain authority or page authority and you could wait weeks for Google to index and rank a page.

This video shows you how to turn that into seconds.

Google Lighthouse is a chrome extension you can use to analyse and url performance.

Particularly mobile as Google considers your mobile site version the primary version.

Poor Performance on mobile - pages loading in over 3 seconds (these get penalised)