Tool Shed
This page helps you with free tools.
Be they Checklists - Marketing checklists
Short PDF's
Customer Results Slides
FAQs — The Fractional CMO - Tool Shed What MD's / CEO's
need to know?
What is the Communications Edge Tool Shed?
The Tool Shed is a free resource library that helps UK SMEs improve their marketing performance. It includes downloadable checklists, scrollable PDFs, customer-result slides, and guides on when and how a Fractional CMO delivers measurable impact.
What kinds of tools are available?
You’ll find practical templates such as the Fractional CMO Checklist, Marketing Checklist, Customer Journey Audit, and sample board papers that show how data-driven marketing reporting works in practice.
Who are these marketing tools designed for?
They’re built for business leaders — founders, MDs, and senior marketers — who want to make smarter marketing decisions without hiring a full-time team or expensive agency.
Do I have to pay to download these tools?
No. Every checklist and PDF in the Tool Shed is free to access. You can download or view them in your browser without registration.
How can these checklists help my business?
Each tool gives you an actionable framework: how to measure ROI, align campaigns with sales data, and build board-ready marketing dashboards that prove commercial value.
What is “The Case for a Fractional CMO”?
It’s a short presentation and PDF that explains why many SMEs replace agencies with a Fractional CMO — showing cost comparisons, accountability gains, and real ROI results.
What’s included in the Fractional CMO Checklist?
It covers the core areas a Fractional CMO will assess — marketing ROI tracking, funnel performance, team enablement, and dashboard setup — helping you benchmark your own marketing maturity.
Are there real-world examples or case studies?
Yes. The Tool Shed includes “Customer Results Slides” and visual summaries of campaigns that achieved up to 5× traffic growth and 78 % of keywords in Google’s Top 10.
How often are new resources added?
Fresh PDFs, frameworks, and updated checklists are added every month as Communications Edge publishes new SME growth content.
How do I use the Tool Shed to plan next steps?
Start with the checklists, review your gaps, then explore “The Case for a Fractional CMO” to see if part-time marketing leadership could deliver faster, measurable growth.