Two Free
Digital Marketing Health-check sessions
Gain Measurement, Transparency and a plan!
1
Session 1 - 45 minutes - Set up Success - Data Measurement
You will understand:
- How healthy is your website?
- What Audit score it achieves?
- How fast it renders?
- What traffic it is getting?
- What 5 of your top competitors are achieving?
- How much web traffic they are getting?
- What keywords they target?
- Where your current traffic is coming from?
- How your site performs with that traffic?
Essentially we'll set the tools up to give you a 360 view of your marketing and your top 5 competitors.
Whilst you will spend 90 minutes.
We will invest 2 days in "painting the success plan"
We will not bombard you with jargon.
Business english only.
No vanity metrics - lead generation that will move your company forward.
What is a marketing health check?
A Marketing Health Check with Communications Edge is a diagnostic tool designed to assess how well your current marketing is performing.
It looks across key areas — strategy alignment with business goals, transparency of reporting, customer acquisition channels, content effectiveness, SEO visibility, and competitor performance — in order to identify both what’s working well and where there are opportunities to improve.
It aims to give you a clear picture of your marketing ecosystem
Why does my business need a marketing health check?
Many businesses run marketing but don’t fully understand which parts of it deliver value or which are underperforming.
According to Communications Edge, common pains include **poor communications & transparency**, misaligned expertise, unclear ROI, and lack of ownership of business goals.
A health check helps you uncover these issues, re-align your marketing with what matters (leads, conversions, growth), and avoid wasting budget.
What problems does a marketing health check uncover?
Some of the typical problems are:
-
Marketing spend with little clarity on ROI.
-
Reports full of jargon or metrics that don’t map to business outcomes.
-
Strategies not being well tailored to your niche or growth stage.
-
Agencies being inflexible or slow to respond and adapt.
-
Over dependence on the agency without internal capability, or lacking transparency in what is being done day to day.
What’s included in the free marketing health check from Communications Edge?
The Free Marketing health check includes 2 sessions that should be 45 minutes long:
Session 1
- We look at how effective you are at generating new leads from Google / AI search.
- We look at the technical performance of the website, how fast it loads on mobile and desktop, how the content of the site performs in Google.
- We look at a minimum of 5 competitors to see how they are performing and if we can learn any lessons.
- We look at how effective your website Domain is within Google, are the pages optimised, indexed and have they any issues.
We deploy four tools to do this Google Analytics, Google Search Console, Google Lighthouse & SERanking.
Session 2
We present a simple plan to address the findings in three stages:
- Short Term 30 days
- Medium Term 30-90 days
- Long Term 90+ days
Both sessions are free, involve 2 days research & summarising.
How is the health check delivered?
The Sessions are online - Teams, Zoom or Google Meet.
Session 1
They involve showing you the results of the research of two of the tools and "with agreement - getting access to the other two tools, you simply have to authorise this"
Session 2
We present back a plan of how we'd tackle a short, medium & long term plan to accelerate the performance, in a way that is 10X faster than agencies, up to 40% cheaper and 15 times more effective.
What results can I expect after completing the health check?
After the Health Check, you can expect:
-
Insights into what parts of your marketing are underperforming.
-
Clear understanding of your biggest growth opportunities.
-
Better alignment of your marketing efforts with your business goals.
-
A clearer picture of how your metrics stack up (e.g. keyword rankings, SEO, traffic) possibly benchmarked vs competition.
-
Improved clarity, transparency, and possibly changes you can make immediately to improve performance.
How do you measure my website’s performance and SEO visibility?
We measure the websites performance three ways:
-
Technically how does it perform to maximise traffic
-
Traffic wise what share of available traffic it is getting
-
What could it get within 6 to 12 months
We use two tools to conduct that measurement and assessment.
We typically take apart 5 competitors Google/AI & Website performance as a benchmark.
How do you benchmark me against my competitors?
We use a research tool to analyse the websites:
-
It tells us how they perform traffic wise
-
How authoritative their web content is
-
How many keywords or phases they rank for in Google
-
Whether those terms are Informational or navigational?
-
Whether those keywords are transactional or commercial
-
What web volume we could expect to achieve
-
How hard it will be to rank for those terms
Do I need any technical knowledge to understand the results?
No. One of the core promises of Communications Edge is clarity and transparency — making reports and strategies understandable.
They identify poor communications and jargon as a pain point they address.
So the Health Check is structured for business owners / MDs so that even non-technical users can understand what is happening.
Who is the health check best suited for (MDs, SMB owners, marketers)?
The Health Check is ideal for CEOs, MDs, small business owners who feel frustrated with traditional agencies.
— those who want measurable growth, clear communications, better alignment with their goals, less jargon, more transparency.
If you’re someone who wants to regain control over your marketing, understand ROI, or overcome lack of clarity, this is for you.
What are real examples of results achieved from past health checks?
If you want to get 6-16 X more traffic inside 12 months.
If you want an effective lead generation system and no vanity metrics.
If you want a pipeline large enough to hit your budget
Why are you not like any other agency that over promises and undelivers?
Simon our founder had 26 successful years in sales and product roles for UK & Global companies, he understands how marketing does and doesn't deliver for a sales pipeline.
He has 12 years in start ups and senior marketing roles for small businesses he knows the challenges, urgency and ROI thats expected.
And we only work with selected clients.