Agile Marketing delivered swiftly
"Unleash the Power of Quick Adaptation to Capture Every Market Opportunity"
Familiar?
"Frustrated with Slow Turnaround Times?"
"Delayed responses and sluggish campaign adjustments can stifle your market momentum. You're ready to seize opportunities now, not weeks later."
"Missing Out on Key Market Opportunities?"
"In today's fast-paced world, every day counts. Slow marketing responsiveness means missed potential and reduced competitive edge."
Ever Asked yourself:
"Why does it take two weeks to change an Ad or Headline?"
"Experience True Marketing Agility with Communications Edge
"Our team is committed to quick adaptations, ensuring your campaigns align with the latest market demands and opportunities."
Rapid Response Capability:
"Quick Turnaround, Responsive Campaign Adjustments"
"We prioritize swift action on your requests, empowering you to adjust strategies and tactics promptly as market conditions evolve."
Flexible Strategies:
"Tailored Solutions with Flexibility at the Core"
"We craft adaptive strategies that allow seamless changes without compromising quality or effectiveness."
"Learn how agile marketing can keep you ahead of the competition."
1
Agile Marketing - Coffee Session - Free
Let us understand where you are now!
What service your getting?
What skills you have?
What your current costs are?
What your competition are doing?
Where are they ranking? How many web visitors they are getting?
What your digital Marketing traffic should be?
Duration 45 mins
2
Competitor Analysis - Workshop Session - Free
We analyse 5 of your Competitors Google Search Volumes including
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What search terms they rank for?
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What traffic they are getting?
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Wether that is Organic or Paid Advertising?
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What the Google Domain authority is?
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And Import all 5 competitors keywords into a table for "peer review"
Duration 2 sessions 30 mins each
3
Agile Marketing Plan
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FAQs — Swift Response (Communications Edge)
1. What is the Swift Response service?
Swift Response is a rapid diagnostic and action programme designed to quickly fix critical marketing issues — from tracking gaps to campaign failures — so SMEs can restore performance fast. See Case Study an issue that had been going on for 8 months cost £32,521 in wasted Google Ad Spend fixed in 2 weeks
2. Who is the Swift Response model designed for?
It’s built for SMEs that need immediate help: declining lead flow, broken reporting, wasted spend, stalled SEO, or a lack of commercial clarity at board level.
Case Study example Agency supporting SME
3. How quickly can Communications Edge deliver a fix?
Most issues are diagnosed within 48 hours, with the first corrective actions deployed within 7–14 days, depending on the complexity of the problem.
See Web Page Speed impacting Google Ads (wasted spend - no leads and SEO rankings fixed in 2 weeks)
4. What problems can Swift Response fix?
Typical fixes include: broken analytics, slow websites, poor page performance, wasted PPC budgets, incorrect attribution, low-quality leads, and unclear messaging.
5. How do you identify what’s causing the problem?
We run a structured diagnostic across GA4, Search Console, Lighthouse, CRM, keyword positions, PPC spend, and competitor performance to pinpoint the exact root cause. A typical health check takes 2 x 45 minute Q & A sessions and 2 days with free or cheap diagnostic tools.
6. Does Swift Response include implementation or just advice?
It includes both. We diagnose the problem and deploy the fix — dashboards, tracking, landing pages, content repairs, or campaign corrections. Our Founder is practical and has done the different marketing roles so we are from the top down a find it & fix it, measure the impact orientated team.
7. What tools do you use for rapid diagnosis?
GA4, Looker Studio, Lighthouse, HubSpot, Search Console, SERanking, PPC analysis tools, and CE’s own measurement templates.
8. How does Swift Response help SMEs reduce wasted spend?
By identifying where budget leaks occur — low-intent keywords, untracked conversions, poor speed, misaligned campaigns — and reallocating spend to high-ROI channels. See Case Study where we stopped & fixed a Google Ad Campaign & an SEO issue in 2 weeks
9. Does Swift Response help after the initial fix?
Yes. We provide follow-up monitoring, board-ready reporting, and recommendations to ensure the issue doesn’t return and performance continues to improve. Our mantra is based on delivering an ROI as fast as its safe to go and not make mistakes.
10. Can Swift Response work alongside an existing agency or team?
Absolutely. We can diagnose the problem independently and hand fixes back to the existing team — or provide fractional leadership to keep performance on track. We work alongside agency staff or internal teams.
Get in Touch
All 8 Pain points:
Goals Aligned with the business
Flexible Marketing Partnerships
Freedom from Micro Management
LinkedIn or WhatsApp 07966 040188
Swift Response FAQs
From Measurement to Momentum
What is “Swift Response” in the Communications Edge model?
It means rapid campaign adjustments, agile sprints, and near-instant updates — so you can react to market changes faster than traditional agencies.
In Today's world marketing , websites and Social media are fluid - therefore we need to be, practically useless if "marketing hours and input don't match your ambition & competitor activity.
How fast is “swift”? What’s typical turnaround time?
Minor edits (ad copy, landing page tweaks) can often be done within 24-48 hours. Larger shifts (strategy pivot) within 3–7 days, depending on complexity.
Does fast response sacrifice quality or strategic thinking?
Not at all. The Fractional CMO sets strategic direction; interns execute with oversight and testing protocols ensure quality isn’t compromised by speed.
Activity is not a measurable we recognise, results are, so quality is crucial as Google and AI search engines are tough task masters and penalise poor quality.
How do you manage multiple change requests from clients?
We prioritise based on commercial impact. Your CMO triages requests weekly, executing the highest-value changes immediately while planning others in the roadmap.
And we council you not to pay agency fees for work at the cost of a £45,0000 agency executive whose marked up to £90,000, using your own marketing intern at £16-27.5k, who will produce 15X what the agency marketing exec will.
What capabilities support swift response?
AI-enabled Interns & workflows for content, PPC, and reporting
• SOPs (standard operating procedures) for fast execution
• Real-time dashboards to monitor impact
• Clear escalation and approval paths
Are there limits to what can be changed fast?
Yes. Structural changes (site rebuilds, major repositioning) need planning and testing. We fast-track tactical pivots, not full rebrands on the fly.
Remember Interns properly coached execute 15X faster the agency staff for 1/3rd of the cost. The key is not to mistake fast poorly executed actions, with good practice.
Does swift response increase costs?
No hidden fees. The model is built for agility. Rapid changes are part of your fractional CMO / AI-intern retainer, not extras.
We will always resource to the plan, speed & ambition you require to obtain the commercial impact you need, or desire.
How do you ensure changes remain consistent with brand guidelines?
Every change is governed by brand guidelines and signed off by the CMO. Rapid execution doesn’t mean losing consistency.
All the Tools we use import the brand guidelines, colours, fonts so its extremely hard no to use them.
How do you measure the success of rapid changes?
We compare performance before/after — monitoring the Cost to Aquire Customers, conversions, bounce rates, and revenue shifts. Dashboards show real-time impact.
The key is the dashboards tell us the impact we are going to have on "Commercial Areas" , leads, pipelines etc.
Can swift response be applied across all channels (SEO, PPC, content)?
Yes. Our model supports fast adjustments in PPC bidding, ad copy, landing pages, SEO content updates, email sequences, and retargeting tactics.