A Digital Marketing Glimpse
This is not a comprehensive review, this is an insight into 1 part of 1 tool Bisley could use to plan business growth.
That growth to be achieved via a digital marketing plan to dominate Google, the Search Engines and the AI search tools.
There are three other tools we'd advise deploying and reviewing PLUS an expanded view of keyword performance V 5 Bisley Competitors.
The Competitors could be reviewed by sector.
Bisley & Senator Group
Quick insight Video
Headline Bisley Group Traffic
Traffic Growth - hindered by domain & page trust (both lower than Senator)
Traffic is growing
More than 57% from the UK
The key is how can we accelerate that growth 16 - 160X with a year.
Traffic is 1,000 visitors a month lower than Senator.
Keyword coverage is significantly lower than Senator.
Keywords can be dealt with in a morning - importing "missing keywords" with traffic relevant to Bisley.
Content that ranks for those keywords - needs a plan!
Substantial Organic Traffic growth since february.
This can be accelerated further in a planned and sustainable way that exceeds Bisley's business goals and delivers a sustainable business advantage.
A thorough analysis of competitor keywords will:
- Show you the real traffic potential
- Highlight the share of traffic you actually have
- Underline the opportunity when you secure 30% of keywords in the top 10 (then 40/50/60/70%)
Backlinks are one way of building domain trust, however there are many other ways of influencing Google's Algorithm - 37 need to be reviewed and targeted
Backlinks grow Domain Authority
Domain authority influences Google's algorithm that impacts Bisley's traffic share.
There are 37 other factors that drive both Google & AI search responses and ranking.
Today its key to influence as many of those areas as possible in a planned progressive way.
Whilst backlinks are important look at the SERP's position of the industry v Bisley
Keywords
1500 keywords Bisley current rank for the key questions are:
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Securing first 30% and then 70% where Bisley Rank in the Top 10 positions.
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The question a more detailed piece of research would reveal is what share of the traffic Bisley get.
To dominate Google you need to understand the keyword landscape
Keyword Strength
Driving ranking positions with higher quality content is key.
Having a plan & resources is the key.
Let's shed some light:
- Import competitors keywords.
- Prioritise the relevant ones to Bisley.
- Ascertain the degree of difficulty to rank for each keyword.
- Understand the search intent behind each keyword.
- Then develop a content plan to rank for each keyword.
Keywords Ranking
Bisley have 11% of their 1856 keywords ranking in the top 5 positions.
30% ranking in the top 10 is the first target.
70% is the second.
This will drive 6-7X traffic inside 12 months with the right plan & resources.
Content Quality is key
Targeting keywords with the right search volume and search Intent (commercial Intent)
Understanding the Online Landscape is key
