Martyn's Law Workshop
Strategy to Unlock the UK Venues & Events Market
This Page is Designed to shed light on the above, drive common understanding and form a reference point to jointly tackle this timely opportunity.
What is Martyn's Law?
The Awaken Video
To create an urgency timeline
Standard Venues
Build a high Conversion Landing Page targeting standard venues with:
- How To address Martyn's Law Risk Assessment - United Outcomes
- How to reduce cost, increase revenue, increase peak flow and comply with Martyn's Law - with Smart Lockers - Vpod
Agree Go To Market attack plan in Workshop
Enhanced Venues
Build a targeted LinkedIn Campaign:
- How to address Martyn's Law Risk Assessment - United Outcomes
- How to reduce cost, increase revenue, increase peak flow and comply with Martyn's Law - with Smart Lockers - Vpod
Agree Go To Market attack plan in Workshop
- Referral Process - Page for United Outcomes - Venue - Message - Contact - Deal Registration
- Same for VPod - Referral Page to Introduce United Outcomes
Workshop
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Refine Messaging
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Refine Target Personas
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Refine Go To Market
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Develop action plan
Martyn's Law Smart Entry & Crowd Flow
Martyn’s Law is changing what’s expected of large venues. It’s no longer just about security inside—it’s about managing risk outside your doors. Long queues, crowded perimeters, and bag-heavy entry points all increase exposure.
The challenge?
Improving safety, flow, and compliance without adding cost or complexity. The right approach reduces risk, while enhancing experience and operational performance.
The Science of Event Lockers
The science of venue ingress is changing. Under Martyn’s Law, flow isn’t just operational—it’s critical to safety and compliance. Every bag, every queue, every delay increases risk.
Event lockers transform ingress by removing friction before it starts—reducing congestion, accelerating throughput, and strengthening perimeter security.
Smarter flow isn’t optional anymore.
It’s the foundation of safer, more profitable venues.
The Economics of Event Locker Deployment
The economics of Martyn’s Law compliance are clear: doing nothing costs more. Queues increase risk, staffing drives cost, and poor flow limits revenue.
Event lockers shift the model—reducing operational pressure, lowering staffing needs, and unlocking new per-guest income. It’s not just a safety investment—it’s a commercial one, improving margins while strengthening compliance and guest experience.
Why It Matters to all Venue Management?
Martyn’s Law makes crowd management and perimeter risk a board-level responsibility.
Queues, bags, and congestion are no longer minor issues—they’re compliance, safety, and reputational risks. Smart lockers address all three by reducing entry friction, improving flow, and removing pressure at critical points.
For venue management, it’s about protecting people, meeting regulation, and running more efficient, resilient operations today.
Martyn's Law - Event Management Team Videos
This page covers the following:
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General Manager
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Commercial Director
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Security Manager
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Operations Director
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Security Director
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Risk and Compliance
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Crowd Safety Manager
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IT Director
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Overall Ingress Science
How Martyn's Law Relates to you?
This page covers 15 videos on:
What Is Martyn’s Law?
Why Martyn’s Law Was Introduced?
Which Venues Will Be Affected?
Standard Tier vs Enhanced Tier Explained?
What Martyn’s Law Means for Event Operations?
Why Event Ingress Is a Security Risk?
How Queues Increase Exposure Outside Venues
The Hidden Bottleneck: Bags and Manual Storage
How Smart Lockers Support Safer Entry
Martyn’s Law and Crowd Flow Planning
Operational Changes Venues Should Start Now
How to Reduce Queue Exposure at Scale?
Infrastructure That Supports Compliance
How to Prepare Your Venue for Martyn’s Law?
Next Steps for Venue Operators
Social Media Short Videos
By Persona
We Have a tool called Leadify that works with LinkedIn Sales Navigator.
It enables you to target industries and personas (venue & event Management roles) in Linkedin with Intro messages, pulling them into video & web content.
These Videos are Simple Hook & Problem videos
Example
Security Directors
Hook:
“Security doesn’t fail at response — it fails at entry.”
Problem:
Queues, slow screening, and crowd build-up create exposure before security even begins.
Insight:
Martyn’s Law forces a shift to proactive, design-led security.
CTA:
“Fix entry, and you reduce risk everywhere else.”
Partner Introduction
What Do we Offer Together Introductory Video
Lead Generation Scaling Targeting Event Personas
