Simon Hunt

When CAC rises and lead volume falls, the issue isn’t usually channel performance. Discover what this signal really means for SMEs — and how to restore revenue alignment before growth stalls.

More marketing rarely fixes stalled growth. Discover why SMEs plateau at £1–5m — and what actually restores revenue momentum.

For many SMEs, early growth feels natural. Revenue rises. Word-of-mouth works. Marketing activity increases. Confidence builds. Then something changes. Effort increases — but growth slows.Spend goes up — but pipeline quality weakens.The team gets busier — but revenue plateaus. This is usually the moment a business has hit a growth ceiling. Not because the market disappeared.Not because the team isn’t working hard.But because the business has reached the natural limit of founder-led,...