Vpod PPC Pages Review
Review of the Current Landing Pages
Crowdstor PPC Page
Topline
-
Speed Issue - slow
-
B score for Conversion
Impact when fixed
Speed kills 77.6% abandoned rate
Conversion rate doubles
Crowdstor PPC
Speed Currently
Target 3 secs on mobile
Actual 20 secs
Abandon rate 77.6%-100%
Smart Locker PPC
Speed Currently
Target 3 secs on mobile
Actual 7.8 secs
Abandon rate 77.6%
Full Report & Exec Summary
Crowdstor Brief
New Brief for Crowdstor to get:
1. Template right (Rory Matt)
2. Content Right (Josh)
3. Powerful Value Trade (Paul / Simon)
This PPC review is Part of the Q4 plan
Objective
Define PPC Page Performance 78% (needs lifting to 90%+)
That will boost conversion to 6-8% from 2-3% and generate more leads
So the options are
- Implement new Webpage - re-ignite PPC Plan
OR
- Wait for 4 Dedicated High Performance Landing Pages
The changes required are above Josh has the Specification as does Matt/Rory
Objective(s)
- select a strong PPC template Matt/Rory
- Load new format PPC Page
- SH to discuss Capex Free Value Trade with PT to boost performance