Partner Plan
VPod Partner Plan
VPod have survived the destruction of the SEO Traffic, The Poor PPC Campaign management surviving on:
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Existing Customer Expansions
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Partner Leads
The plan is to scale partners, to:
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Reduce the reliance on PPC
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Build time for a low cost per lead SEO campaign to take effect (6-12 months minimum)
No 1 Priority
Review the Partner data & insights:
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Prioritize SPS
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Interview SPS Marketing
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Build the appropriate Partner Resources
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Based on target personas
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Based on target persona "pain points"
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Build Sales & Nurture Campaign Triggers
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To educate Partner Sales folk
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To alert Vpod sales folk
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To educate Partner Prospect(s)
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Support Prospect "Stakeholder" education
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Objective(s):
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Increase leads, accelerate pipelines and increase conversion.
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Identify Top Partner Sales Folk
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Listen to Partner Sales Feedback
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• • Fuel Leads
No 2 Priority
Scale Partner Portal
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To other partners
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Dealing with other solutions
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Requires same persona and nurture assets
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For personas in those sectors and for those solutions
Full Channel plan for 2026/7 is here