Too many SMEs pay for marketing retainers that deliver activity, not outcomes. One tech company spent £25,000 a month and generated zero leads — with a slow website, poor targeting, and no campaign accountability. By switching to a Fractional CMO + AI-Intern model, performance was rebuilt around data, dashboards, and results — cutting cost per lead by more than 30% and finally proving Marketing ROI.

Discover how evidence-based decisions transform marketing performance. These real-world case studies show how SMEs cut wasted spend, improved KPIs, and accelerated growth by adopting data-driven strategies. Learn the key actions and metrics that drive measurable ROI.

Most SMEs struggle with scattered marketing data and unclear ROI. This guide shows how to define KPIs, integrate GA4, CRM, and ad platforms, and build dashboards that deliver actionable insights, reduce wasted spend, and align sales and marketing for faster, data-driven growth.

AI has revolutionised customer journey planning, enabling CMOs to map pain points, personalise at scale, and optimise touchpoints 10X faster. With AI-powered insights and automation, even interns can deliver 15X more high-quality output, boosting conversions and ROI. Discover how human creativity and AI precision