marketing measurement

Understanding what works — and proving it — is at the heart of modern marketing.
In this Marketing Measurement category, Communications Edge explores how SMEs can connect every campaign to real business outcomes.
From defining KPIs and tracking dashboards to optimising ROI and accountability frameworks, these insights help leaders replace guesswork with data-driven confidence.
Learn how to build measurement systems that make marketing performance transparent, scalable, and board-ready.

When to Hire a fractional CMO?

When to hire a fractional CMO - When marketing spend keeps rising but ROI doesn’t, the issue isn’t effort — it’s leadership. This article shows when a Fractional CMO delivers the best value: transforming ad-hoc activity into accountable growth. Discover how part-time, senior-level marketing leadership aligns spend with revenue, unifies reporting, and builds the commercial clarity boards demand — at 30–40% lower cost than agencies or full-time hires.

Simon Hunt

Nov 28 min read

Data Driven Marketing Case Study: How One SME Fixed “No Marketing ROI”

After months of working with a traditional agency and £300k in spend, this SME had no measurable ROI. Communications Edge rebuilt their entire marketing framework — fixing site speed, PPC tracking, and analytics visibility — to restore board confidence, deliver 30–40% cost savings, and turn marketing into a measurable growth engine.

Simon Hunt

Oct 294 min read

Data Governance, Privacy & Compliance

Discover why data governance and privacy compliance are essential foundations for data-driven growth. Learn how SMEs can align with GDPR, protect customer trust, and use compliant data to power better KPIs, dashboards, and marketing ROI.

Simon Hunt

Oct 627 min read

How to Set Up Analytics & Dashboarding

Most SMEs struggle with scattered marketing data and unclear ROI. This guide shows how to define KPIs, integrate GA4, CRM, and ad platforms, and build dashboards that deliver actionable insights, reduce wasted spend, and align sales and marketing for faster, data-driven growth.

Simon Hunt

Oct 47 min read

Marketing Measurement & KPIs for SMEs

Marketing measurement helps small and mid-sized businesses cut through vanity metrics and focus on the numbers that matter. By aligning KPIs to revenue goals and tracking them through simple dashboards, SMEs gain clarity on what’s working, reduce wasted spend, and make smarter, data-driven decisions that drive sustainable growth.

Simon Hunt

Oct 29 min read