Fractional CMO FAQs

Explore everything you need to know about the Fractional CMO model — from how it works and why it’s transforming SME marketing, to cost comparisons, team structures, and performance measurement. These FAQs answer the most common questions CEOs and founders ask when replacing traditional agencies with a data-driven, agile marketing leadership model designed for measurable growth and ROI.

Fractional CMO vs Full-Time CMO: Which Delivers More Value for Growing SMEs?

Choosing between a Fractional CMO and a Full-Time CMO comes down to value, accountability, and scale. This guide breaks down the cost, structure, and ROI of each model — revealing when part-time leadership drives better results. Learn how Fractional CMOs align marketing with revenue, cut waste, and deliver board-ready clarity that transforms marketing from a cost centre into a measurable growth engine.

Simon Hunt

Nov 26 min read

PC Campaign Checklist Data Driven Marketing

PPC Campaign Checklist

PPC campaigns shouldn’t be a guessing game. With clear strategy, transparent tracking, and continuous optimisation, SMEs can turn paid traffic into predictable growth. Learn how a Fractional CMO structure delivers faster planning, higher ROI, and complete clarity across every campaign, channel, and conversion metric. Here is a checklist "PPC Campaign Checklist"

Simon Hunt

Oct 125 min read

FAQs on Switching from a Marketing Agency to a Fractional CMO Model

Switching from a traditional agency to a Fractional CMO model can feel like a big leap. These 25+ FAQs address your top concerns — from pricing and ROI to speed, scaling, brand consistency, and how AI-powered workflows make interns highly effective. Find out how this model delivers 30–40% cost savings, 10× faster planning, 15× more output, and transparent, board-ready reporting.

Simon Hunt

Sep 296 min read