fractional CMO

Fractional CMO vs Full-Time CMO: Which Delivers More Value for Growing SMEs?

Choosing between a Fractional CMO and a Full-Time CMO comes down to value, accountability, and scale. This guide breaks down the cost, structure, and ROI of each model — revealing when part-time leadership drives better results. Learn how Fractional CMOs align marketing with revenue, cut waste, and deliver board-ready clarity that transforms marketing from a cost centre into a measurable growth engine.

Simon Hunt

Nov 26 min read

Data Driven Marketing Case Study: How One SME Fixed “No Marketing ROI”

After months of working with a traditional agency and £300k in spend, this SME had no measurable ROI. Communications Edge rebuilt their entire marketing framework — fixing site speed, PPC tracking, and analytics visibility — to restore board confidence, deliver 30–40% cost savings, and turn marketing into a measurable growth engine.

Simon Hunt

Oct 294 min read

Fractional CMOs Explained: Strategic Marketing Without the Full-Time Cost

Discover how a Fractional CMO gives SMEs senior-level marketing leadership without full-time costs. Supported by AI and interns, this model delivers 10X faster planning, 15X more output, and 30-40% lower costs than agencies

Simon Hunt

Sep 274 min read