When to hire a fractional CMO - When marketing spend keeps rising but ROI doesn’t, the issue isn’t effort — it’s leadership. This article shows when a Fractional CMO delivers the best value: transforming ad-hoc activity into accountable growth. Discover how part-time, senior-level marketing leadership aligns spend with revenue, unifies reporting, and builds the commercial clarity boards demand — at 30–40% lower cost than agencies or full-time hires.

After months of working with a traditional agency and £300k in spend, this SME had no measurable ROI. Communications Edge rebuilt their entire marketing framework — fixing site speed, PPC tracking, and analytics visibility — to restore board confidence, deliver 30–40% cost savings, and turn marketing into a measurable growth engine.

This article walks you through why fractional CMO's are becoming popular with Small & Medium businesses in the UK.