After months of working with a traditional agency and £300k in spend, this SME had no measurable ROI. Communications Edge rebuilt their entire marketing framework — fixing site speed, PPC tracking, and analytics visibility — to restore board confidence, deliver 30–40% cost savings, and turn marketing into a measurable growth engine.

Too many SMEs pay for marketing retainers that deliver activity, not outcomes. One tech company spent £25,000 a month and generated zero leads — with a slow website, poor targeting, and no campaign accountability. By switching to a Fractional CMO + AI-Intern model, performance was rebuilt around data, dashboards, and results — cutting cost per lead by more than 30% and finally proving Marketing ROI.

Outcomes & Value Proposition Cost Efficiency The new setup (apprentice + fractional CMO) costs significantly less than agency fees. They projected savings vs what a full-time in-house or agency-based model would have cost. SEO Uplift Target Goal to get ~30% of those 397 keywords into top 10 rankings within Year 1. Sustainable Competitive Advantage Because many competitors are strong in engineering but weak in SEO and digital marketing.

This case study covers briefly 4x pipeline Growth, 16X Search Volume Traffic from an 18 month contract as Marketing & Sales Director