Stratos Controls Marketing Case Study

About Stratos Controls

What Stratos Control Systems Does

Stratos Control Systems is a UK-based engineering firm specialising in designing and building control panels and instrument enclosures for industrial systems.

They handle everything from the detailed electrical and schematic design—created using industry-standard CAD software—to the complete manufacturing and installation of control panels. 

Profiles of their work include:

• Integration of Building Management Systems (BMS) for environments like universities, with control over temperature and CO₂ monitoring.

• Strong credentials as an approved integration partner for major industrial brands like Siemens, Schneider Electric, Mitsubishi, Honeywell, and IMO.

Stratos Control Systems at a Glance:

Offering	Details
Engineering Services	Custom design and build of control panels and enclosures.
System Design	Full electrical schematics and CAD-based control solutions.
Sector Experience	BMS integration in settings like educational institutions.
Manufacturer Partners	Siemens, Schneider Electric, Honeywell, Mitsubishi, IMO.

Marketing Case Study

Here is the result of a simple Digital Marketing Health check;

Highlights

After 45 minutes we identified 397 keywords they should rank for.

Those keywords generate 29,400 searches a month.

Their share of that traffic 0.2%

The website they had was built in 2013 - had 12 pages and looked archaic.

Stratos Ranked for 3 Keywords of the 379

The 395 Keywords they didn't rank for they were in position 100 or the 10th page

Of the 37 areas Google Assess to determine where to rank Stratos - they featured in 3

Here you can see the marketplace in Google served up 308 Images for the 397 Keywords.

Stratos has 2 Images of the 308.

Their Location according to Google Maps wasn't Thrapston in the UK, but somewhere in Germany.

The site load on Mobile was initially 8.8secs - in an effort to get future business the agency improved the site and an invite to a Golf Day was received ;)

When Analysing their Competition, they were run by engineers, great engineers who knew nothing about Google, Search and Website traffic.

Their Marketing Agency - https://www.verto.co.uk/

Had their website on "their Content Management System" - So Stratos were trapped any changes to their website had to be completed by the agency.

Their tactic obvious as the allowed clients access to the site but minimised the ability for the client to do anything useful themselves.

There was no Google Analytics tracking code on the website, so the owner had no idea about website traffic.

They had done no marketing analysis on the competitors and were a typical agency looking for the next piece of work.

The Marketing Solution Sketch for Stratos Engineering

A Marketing Case Study that delivers for less cost.

1. Remove the dependency on Verto and an old website content management system.

   1. A free site was powered up on wix to build the new website.

   2. The DNS settings on the domain will be pointed at the new site.

2. Content delivery was secured via Tresham College and a student from their Digital Marketing course.

   1. Cost £7.55 an hour - year 1

   2. Cost 12.21 an hour - once qualified or over 19

3. The plan fix the content strategy to improve the domain authority and Page Authority

   1. Targeting Every optimal Keyword with minimal competition and search volume.

   2. Fixing Backlinks and directory listings.

   3. Taking the student on for a year and farming the engineers for:

      1. Case Study content

      2. Case Study pictures

      3. Case Study videos

         
         

Conclusion

The MD of Stratos now has:

• Complete Independence from Agency Costs a full time content person would have cost £90,000, £45,000 for the person however the agency with mark that person up 90/100%.

• A full time apprentice that will outmanoeuvre the competition under the guidance of the fractional CMO. Cost £16-23.4K dependant on age.

• The fractional CMO training, coaching and guiding that Marketing Apprentice would cost £12k, £1k a month for an hour a day.

• A target of gaining 30% of those keywords in the top 10 Year 1

• A solution that is palpable being 1/3 of the agency cost that would be at least £90k and never got off the ground.

• Fractional CMO & Marketing Apprentice costs - £28-35.4k p.a

• Agency £90-100k p.a.

• Th output from the marketing apprecentise will be minimum 15x what the agency would output, so the value for money proposition is within the Stratos Budget and within a year they will have a sustainable digital advantage over all the competition within 100 mile radius.

FAQs Stratos Controls Marketing Case Study

1. Who are Stratos Controls and what do they do?

   Stratos Controls is an industrial control systems company specialising in automation and building management technologies for commercial and industrial clients.

   
   

2. What marketing challenges was Stratos Controls facing before partnering with Communications Edge?

   The company struggled with low digital visibility, inconsistent lead generation, and a lack of measurable marketing ROI due to disconnected reporting tools.

   
   

3. What goals were set at the start of the project?

   The primary goals were to increase qualified B2B leads, improve website performance, implement measurable KPIs, and create a clear link between marketing activity and revenue outcomes.

   
   

4. How did Communications Edge improve Stratos Controls’ marketing performance?

   By auditing existing marketing channels, deploying HubSpot CRM and Marketing Hub, setting up GA4 and UTM tracking, and building dashboards that connected traffic, leads, and pipeline metrics.

   
   

5. What measurable results were achieved?

   Within the first quarter, website traffic increased by over 70%, inbound leads tripled, and the average cost per lead dropped by more than 40% through data-driven targeting and optimisation.

   
   

6. How did the new data-driven framework enhance accountability?

   Clear dashboards aligned marketing, sales, and leadership teams around shared KPIs, enabling weekly visibility into campaign ROI, lead quality, and sales pipeline growth.

   
   

7. What role did AI and automation play in the project?

   AI-powered tools streamlined campaign reporting, automated email workflows, and accelerated content delivery—allowing Stratos Controls to scale execution without increasing headcount.

   
   

8. How was marketing ROI measured and reported?

   ROI was tracked from click to closed deal using GA4 event data, HubSpot attribution models, and Looker Studio reports that linked spend, leads, SQLs, and deal values.

   
   

9. What was the biggest transformation for Stratos Controls after implementing this strategy?

   Marketing evolved from an isolated cost centre into a measurable growth engine—producing qualified leads that consistently fed the sales pipeline and justified ongoing investment.

   
   

10. Can other B2B SMEs replicate Stratos Controls’ success?

    Absolutely. By integrating CRM, analytics, and automated reporting systems, SMEs in any sector can achieve the same level of marketing efficiency, transparency, and ROI growth.