Outcomes & Value Proposition Cost Efficiency The new setup (apprentice + fractional CMO) costs significantly less than agency fees. They projected savings vs what a full-time in-house or agency-based model would have cost. SEO Uplift Target Goal to get ~30% of those 397 keywords into top 10 rankings within Year 1. Sustainable Competitive Advantage Because many competitors are strong in engineering but weak in SEO and digital marketing.