Fractional CMO - Case Study 30 Day Plan - What do they deliver?

I often get asked what does a typical 30-60 day plan Look Like?

Here is an anonomised plan developed from the Free Marketing Health Check , tailor made for a £1m SME.

1. Index their site in Google console 41 pages of 79 were "crawled not indexed" so were not showing in rankings.

   IMPACT: Improve traffic

2. Their site rendered slowly on mobile devices, largely because they weren't using WebP image that are 70% smaller, allowing the page to render quicker.

   IMPACT: Reduce bounce rate on mobile devices

   
   

   I'm not going through the whole slide however the 30 day plan is a collection of quick wins that get commercial goals achived quickly, send the right message to Search Engines and AI Platforms and refine the "direction of travel" from early insights beyond the Free Marketing Health Check.

This particular SME was turning over £1m in a sister business and using the margin and some of their pension to build a powerful complimentary business.

They struggled with the normal 10X cashburn & taking on a Fractional CMO 10 days a month so we developed, from our Commercial Experience a 60 day Commercial Plan.

The objective, deliver SaaS income and margin that covers the Fractional CMO cost in 90 days.

Item 3 is one example how that would happen:

Create a White Label APP that Resellers can sell for £60 a month to 20 customers.

The reseller uses the APP to identify areas they can resolve with more products and services from their range.(The APP is a catalyst for more revenue)

The Reseller Accreditation is £5k one off expense. (income line)

Sell into three accredited Resellers, the first 90 days CMO cost is covered.

Each Enterprise client will take £5k or £10k of advisory service days to overcome the new legislation compliance hurdles that are time bound, must be in place by next May.

The plan is extremely conservative and would fund the CMO from cash for 12 months minimum.

Summary - Fractional CMO - Case Study 30 Day Plan

Two simple examples that surfaced from a Free Marketing Health check & one Reseller Meeting.