Free Marketing Health Check for SME's
- Simon Hunt
- Apr 21
- 6 min read
Updated: Apr 22
Free Marketing Health Check: gain clarity, transparency, and a data-led growth plan. Understand performance, benchmark competitors, and identify exactly what to fix to drive measurable results.
Free Marketing Health Check for SME's (2 Sessions) – Clarity, Not Guesswork
Most SMEs are investing in marketing.
Budgets are allocated. Campaigns are live. Agencies are reporting.But despite all the activity, one question remains difficult to answer:
What is actually working — and what is driving revenue?
Dashboards are complex. Reports are full of metrics.Yet clarity is missing.
If that sounds familiar, you’re not alone.
Many businesses are running marketing without true measurement, transparency, or a structured growth plan.
Why a Digital Marketing Health Check Matters
Marketing today is fragmented.
Multiple channels. Multiple tools. Multiple suppliers.
Without a clear framework, it becomes difficult to:
The result?
More activity… but not necessarily more growth.
A Digital Marketing Health Check is designed to fix that.
What Is the Free Marketing Health Check for SME's?
The Free Digital Marketing Health Check is a two-session, data-led diagnostic process designed to give you:
Clarity – what is happening in your marketing
Transparency – what is working and what is not
Direction – what you should do next
It combines your data, competitor insight, and technical performance into a clear, actionable plan.
All delivered in just:
90 minutes of your time
2 days of expert analysis
How the 2-Session Process Works
Session 1: Measurement & Visibility (45 Minutes)
The first session focuses on understanding your current position.
This is where most businesses gain immediate value.
You’ll be shown:
Your Website Performance
Overall health and audit score
Page speed and user experience
Where performance is limiting conversions
Technical issues impacting results
Your Traffic & Channels
Where your traffic is coming from
Which channels are driving performance
Where engagement drops off
How your site performs with that traffic
Competitor Benchmarking
We analyse five of your key competitors to show:
Their traffic levels
The keywords they rank for
Their strengths and weaknesses
Where they outperform you
This creates a 360-degree view of your market position.
By the end of Session 1, you’ll understand not just how you’re performing — but how you compare.
Session 2: Strategy & Growth Plan (45 Minutes)
Session 2 is where insight becomes action.
We walk you through:
What Needs Fixing
The exact issues holding performance back
Where you are losing traffic, leads, or conversions
What is wasting budget
Where the Opportunity Is
Competitor gaps you can exploit
Realistic growth potential based on data
Your Growth Plan
You’ll receive a structured plan covering:
Short-term (0–30 days): Immediate fixes and quick wins
Medium-term (30–90 days): Performance improvements and optimisation
Long-term (90+ days): Scalable growth strategy
No fluff. No vague recommendations.
Just clear, prioritised actions from your free marketing health check for SME's.
The Data Behind the Process
This is not based on opinion.
The Health Check uses four core data sources:
Google Analytics – traffic, behaviour, and channel performance
Google Search Console – keyword rankings and search visibility
Google Lighthouse – website speed and technical performance
SERanking – competitor analysis and keyword opportunity
Together, these tools provide a complete, evidence-based view of your marketing.
What Makes This Different
Most marketing reviews overwhelm you with jargon.
This doesn’t.
Everything is explained in plain business English.
No technical overload.No vanity metrics like impressions or clicks.
The focus is on what actually matters:
Conversion performance
You won’t leave with a confusing report.
You’ll leave with clarity and confidence.
What You Can Expect
The reality is simple:
Most businesses uncover issues.
But the good news is just as important:
Once addressed, businesses typically see:
Improved website performance
Better conversion rates
Increased traffic from the right channels
Clearer reporting and decision-making
Stronger, more predictable growth
In many cases, this alone puts them ahead of the majority of competitors.
The Investment
From you:
Two 45-minute sessions
From us:
Two full days of research, analysis, and planning
This ensures the output is not just interesting — but actionable and commercially relevant.
The Bottom Line
If your marketing feels busy but unclear…If you’re spending without full confidence in the return…If decisions are based on assumptions rather than data…
You don’t need more activity.
You need clarity.
Next Step
If you want to understand:
Where you stand
How you compare
And what it will take to win
Book your Free Digital Marketing Health Check.
90 minutes of your time.Two days of analysis.And a clear path to measurable growth.
FAQs: Free Marketing Health Check for SMEs
1. What is a Free Marketing Health Check?
A Free Marketing Health Check is a structured, data-led review of your current marketing performance. It helps you understand what is working, what is underperforming, and what actions will improve lead generation, conversion, and growth.
2. Who is the Free Marketing Health Check for?
It is designed for SMEs that are investing in marketing but lack clear visibility of ROI, performance, or growth opportunities. It is especially useful for founder-led businesses, scale-ups, and SMEs using agencies or multiple marketing channels.
3. What do I get from the Health Check?
You get clarity, transparency, and a practical growth plan. This includes a review of your website performance, traffic sources, competitor benchmarks, keyword opportunities, and a structured action plan covering short, medium, and long-term priorities.
4. How many sessions are included?
The process includes two free sessions, each lasting around 45 minutes. Together, they provide both diagnosis and strategic direction.
5. What happens in Session 1?
Session 1 focuses on measurement and visibility. You’ll see how your website performs, where your traffic is coming from, which channels are driving results, and how you compare against five key competitors.
6. What happens in Session 2?
Session 2 turns insight into action. You’ll be shown what needs fixing, where the biggest opportunities are, and what a practical 30–60–90 day growth plan looks like for your business.
7. How long does the whole process take?
From your side, the total commitment is just 90 minutes across two sessions. Behind the scenes, the analysis involves two full days of research and planning.
8. What tools are used in the Health Check?
The Health Check uses four main tools:
Google Analytics
Google Search Console
Google Lighthouse
SERanking
These provide evidence-based insight into traffic, search visibility, technical performance, and competitor positioning.
9. Do I need technical knowledge to understand the findings?
No. Everything is explained in plain business English. The aim is to give you clarity, not overwhelm you with technical jargon or vanity metrics.
10. What kind of issues does the Health Check uncover?
It often reveals:
Weak website performance
Slow page speed
Poor conversion points
Unclear traffic quality
Keyword gaps
Competitor advantages
Wasted budget
Weak reporting or unclear ROI
11. Will you compare us with competitors?
Yes. A key part of the process is benchmarking your business against five competitors, including their traffic levels, keyword rankings, strengths, weaknesses, and where they are outperforming you.
12. Can the Health Check show where we are losing traffic or leads?
Yes. It identifies where traffic drops off, where performance is limiting conversions, and where spend or effort is not translating into results.
13. What makes this different from a standard marketing audit?
Most audits stop at observation. This process goes further by combining data, competitor analysis, and technical performance into a clear, prioritised growth plan. It is focused on commercial outcomes, not just marketing activity.
14. Is this just for SEO?
No. While SEO and search visibility are important parts of the analysis, the Health Check also looks at traffic sources, user behaviour, conversion performance, website health, and overall growth opportunity.
15. Will I get a plan I can actually use?
Yes. You’ll receive a structured action plan covering:
0–30 days: immediate fixes and quick wins
30–90 days: optimisation and performance improvements
90+ days: scalable growth priorities
16. What results can I expect after the Health Check?
Most businesses leave with:
Better visibility of performance
Clearer priorities
Stronger understanding of competitor position
Improved decision-making
Confidence about what to fix next
Once the plan is implemented, many businesses see stronger conversion rates, clearer reporting, and more predictable growth.
17. Is the Health Check really free?
Yes. The two sessions are free. The goal is to provide genuine clarity and show you where the opportunities and weaknesses are before any further commitment is discussed.
18. Do I need to use your services after the Health Check?
No. The Health Check is designed to give you value in its own right. You will leave with useful insights and a practical plan whether or not you decide to move forward.
19. How quickly can problems usually be fixed?
Many of the issues uncovered can often be addressed within 30 to 90 days, depending on complexity, resources, and priorities.
20. What is the main benefit of doing the Health Check?
The main benefit is clarity. Instead of making marketing decisions based on guesswork, assumptions, or unclear reporting, you gain evidence, direction, and a practical path to measurable growth.
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