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Fractional CMOs Explained: Strategic Marketing Without the Full-Time Cost
Discover how a Fractional CMO gives SMEs senior-level marketing leadership without full-time costs. Supported by AI and interns, this model delivers 10X faster planning, 15X more output, and 30-40% lower costs than agencies
Simon Hunt
Sep 274 min read


8 Reasons Agencies Struggle to Deliver ROI for SMEs
SMEs often find agencies fail to deliver ROI due to overpriced retainers, hidden fees, generic strategies, and jargon-filled reports. Slow response times, a focus on vanity metrics, high staff turnover, and misaligned incentives further erode results. SMEs need agile, transparent, ROI-driven marketing. That’s why many switch to fractional CMO teams with AI-enabled interns — leaner, faster, more accountable, and designed for measurable growth
Simon Hunt
Sep 264 min read


Data-Driven Marketing the Growth Engine SMEs Need
Discover why data-driven marketing delivers real ROI for SMEs. From faster, AI-powered execution to content that ranks and pipelines that convert, a small team led by a fractional CMO can cut costs by 40% while driving measurable daily growth. For MDs and CEOs, it turns marketing from a cost into a proven investment in sustainable business growth.
Simon Hunt
Sep 204 min read


How AI has cut content delivery times
AI has revolutionised customer journey planning, enabling CMOs to map pain points, personalise at scale, and optimise touchpoints 10X faster. With AI-powered insights and automation, even interns can deliver 15X more high-quality output, boosting conversions and ROI. Discover how human creativity and AI precision
Simon Hunt
Sep 197 min read


SMB Compelling Marketing Advantage: Fractional CMO + Interns vs Agencies on Cost & Speed
Fractional CMO + coachable interns outperform agencies: ~40% lower cost, ~10× faster from idea to live, and ~15× more output—without losing quality. Communications Edge doesn’t just fill the top of the funnel; we create a qualified pipeline and nurture it to conversion. We map the journey end-to-end, track real KPIs (leads, CAC/LTV, conversion), and keep you owning data and assets—transparent, agile, outcome-driven.
Simon Hunt
Sep 166 min read


Stratos Controls Marketing Case Study
Outcomes & Value Proposition
Cost Efficiency
The new setup (apprentice + fractional CMO) costs significantly less than agency fees.
They projected savings vs what a full-time in-house or agency-based model would have cost.
SEO Uplift Target
Goal to get ~30% of those 397 keywords into top 10 rankings within Year 1.
Sustainable Competitive Advantage
Because many competitors are strong in engineering but weak in SEO and digital marketing.
Simon Hunt
Sep 104 min read


How AI Has Transformed Lead Generation for SMEs With AI Marketing Speed
For Managing Directors and CEOs, lead generation has always been a top priority. But in an environment where budgets are tight, competition is fierce, and expectations for ROI are higher than ever, AI is rewriting the playbook.
This blog explores how lead generation has changed with AI, the tools driving this change, and how businesses can use them to grow smarter
Simon Hunt
Sep 96 min read


How to achieve a marketing ROI
Using this methodology you can move fast, catch and pass competition, develop a content map and produce high quality content to rank
Simon Hunt
Sep 47 min read


Why Your Website Isn't Driving Growth? Get website traffic growth
99% small & medium businesses build poor websites that do not get traffic or enquiries
Simon Hunt
Sep 35 min read


Balancing Design,Content & Customer Journey
Unbalanced content either creates the wrong impression, doesn't rank or doesn't generate enquiries. Do not fall into the trap.
Simon Hunt
Sep 24 min read


How to Achieve High Mobile Conversion Rates: Boost Results by 20–40%
Get 20-40% better mobile device conversion by understanding and using google lighthouse.
Simon Hunt
Sep 15 min read


Why Small Businesses Benefit from a Fractional CMO
This article walks you through why fractional CMO's are becoming popular with Small & Medium businesses in the UK.
Simon Hunt
Aug 2112 min read


Fractional CMO & Interns V Outsourced Agency
40% cheaper with 10X the speed and 15-30x the output that is what is possible with a fractional CMO & low cost marketing Interns.
Simon Hunt
Aug 214 min read


Fractional CMO's and why they work for small businesses
Fractional CMO savings of 40% cannot be ignored, better still couple them with 2/3 low cost marketing interns and increase your marketing firepower 10 fold
Simon Hunt
Aug 213 min read


Transform Marketing Spend into Measurable Growth Today
We analyse your we traffic, your competitors and develop a strategy with you, from that insight.
Simon Hunt
Aug 133 min read


Freedom from Micromanagement: Focus on Growing Your Business
Get your time back, get an interim/fractional CMO that knows your business, creates proper thought through strategies and content and ramps up your Output 10X
Simon Hunt
Aug 93 min read


Small Business Marketing - 10 factors to be aware of
Digital marketing is changing fast, first everything measurable, now 10X the output for 40% of the cost of an agency is realistic
Simon Hunt
Aug 88 min read


Case Study: Expand Reality - Transforming Organic Search Traffic
160X increase in web traffic , £10k in Funding from Meta, 90% discount on HubSpot Sales & Marketing.
Simon Hunt
Aug 53 min read


“VPOD Solutions: A Case Study in Marketing Transformation”
This case study covers briefly 4x pipeline Growth, 16X Search Volume Traffic from an 18 month contract as Marketing & Sales Director
Simon Hunt
Aug 44 min read


From Spend to Measurable Growth: A Smarter Marketing Plan
Measurable Growth with Transparency and Confidence is in our Marketing DNA and the minimum you should expect from your marketing partnership.
Simon Hunt
Aug 43 min read
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